In March 2016 the Nigerian Communications Commission (NCC) published a consultation paper on the Procedures and Guidelines for the future provision of Value Added Services in Nigeria. Its goal is to make sure that consumers are properly protected.
The proposals were broad, impacting all stakeholders directly and included the introduction of a new structure for the VAS value chain, new revenue models, proposals related specifically to the activities of the mobile operators as well as attempts to address the issue of unauthorised billing and delivery of unsolicited SMS, which is currently a big problem in Nigeria.
A new survey carried out by MEF in association with Etisalat Nigeria identifies apps, music and video as the biggest drivers for the increase in mobile data spending.
MEF‘s study of the behaviours and attitudes of 1,000 Nigerian smartphone users showed that 45% of respondents already buy more than 2GB of Data per month. When consumers pay to increase their data bundle, it is mainly to consume more mobile apps (64%) and content such as video (52%) and music (31%).
Now past its billionth mobile connection, and with an improving infrastructure, Africa’s mobile-first status is a given and as a result new mobile entertainment and services are becoming routinely available. Here we look at the stats and market drivers that frame the continent’s unique mobile ecosystem.
Further insights on the African mobile ecosystem including news, a report on messaging in Africa, VAS regulation in Nigeria and articles from senior executives at Huawei and Mahindra Comviva can be read in MEF’s Regional eBulletin – Africa Edition, which can be downloaded for free now.
Mobile money is the poster-boy for mobile services in Africa. Here Srinivas Nidugondi, Senior Vice President & Head Mobile Financial Solutions at Mahindra Comviva explains how it is driving financial inclusion in Zimbabwe with EcoCash.
This article originally appeared in MEF’s Regional eBulletin – Africa Edition which includes news, a report on messaging in Africa, VAS regulation in Nigeria and further insights from Huawei.