The ultimate success of RBM will be based on its ubiquity and scale. However, only 15% of all mobile network operators worldwide were in a position to offer RCS Business Messaging (RBM) services as of end-2023, with monetised traffic in just 18 markets and monetised traffic volumes a fraction of…

In just a few years, mobile wallets have exploded in popularity, transforming the way we pay. But the mobile payments landscape is still evolving. Today, mobile payments are everywhere. People store bank cards in wallets on their phones and use them to buy things in store and online. They use…

It’s fair to say AI has set the world alight with excitement as imagination’s run wild with endless possibilities of uses and products. No longer a technology that is just over the horizon, it’s here now and developing every day at an exponential rate. Ironically, with so much possibility, it…

A storm is brewing in the world of international SMS, putting its future at risk. Two key threats are driving this: skyrocketing costs claimed by enterprises and "fake traffic" fraud used to inflate those costs. This is leading major brands to abandon SMS for authentication messages, like one-time passwords, and…

Half a century ago, the mobile industry connected two people for the first time. Today, the total number of connections is closing in on 11 billion. What does this tell us? First, it reflects the universal human desire to communicate (and pay to do so). Second, from the telco point…

As the mobile channel grows, so – regrettably – does mobile fraud. But industry stakeholders are now using technical defences and self-policing to fight back. Information sharing is also vital. Hence this yearbook. In it we will define the various frauds, discuss the newest threats and present the defences... MEF's…

Business messaging is booming. Enterprises now send trillions of ‘A2P’ messages every year. And why wouldn’t they? Mobile messaging is the most immediate, personal and effective comms channel ever invented. It’s why the industry is now worth – by one estimate – $48 billion. But nothing stands still. The market faces external challenges from…

This MEF Climate Guide aims to be a useful document for MEF-Members who would like to start with its own action plan to start reducing its CO₂ emissions. Action is needed since our climate is changing. It is based on information from many reports, websites and industry guidelines. It is…