Tim Green, Author at MEF

Memories of MWC22 – mask police, metaverse and re-heated pizza

60,000 people descended on the FIRA for MWC22. They swapped ideas, exchanged business cards and breathed all over each other. Tim Green loved it. Here, he recalls the best bits of a glorious return for the show… And so we all travelled back to Barcelona for the first ‘proper’ MWC…

Tim GreenMarch 9, 2022

DCB growth MEF Webinars & Workshops Mobile Payments

Defeating DCB Fraud: highlights from the MEF panel session

A popular payment channel will always attract fraudsters. Sad but true. So what’s the best defence against DCB fraud. MEF experts tackled the issue. Direct carrier billing has had a bumpy journey over the last decade. It was initially heralded as the next big thing – a friction-free payment channel…

Tim GreenMarch 6, 2020

Enterprise Communications MEF Webinars & Workshops VAS

Tackling SIM Swap fraud: key insights from MEF’s Webinar

How widespread is SIM Swap fraud? And how effective is the industry rearguard against it? MEF gathered three experts to share their insights. Here are the highlights… When mobile penetration went close to 100 per cent in most regions, it became obvious that the phone could be an excellent tool…

Tim GreenFebruary 27, 2020

Enterprise Communications

Chatbot Summit: You should treat your bots like film stars

Bots should ‘talk’ exactly like humans, right? Wrong. They should sound human but always nudge the conversation towards a desired outcome. Just like movie characters do, said one leading conversation designer at the Chatbot Summit in Berlin. What’s the most 21st century job you can think of? I challenge you…

Tim GreenJanuary 28, 2020

Mobile Advertising

MAD//Fest: Can eye get your attention?

Clicks seem like a clunky way to gauge the effectiveness of digital ads. Can eye tracking do better by measuring what people notice, not just what they do? Visitors to the MAD//Fest conference pondered the question. Tim Green observed… Every marketer knows we are living in the attention economy. In…

Tim GreenJanuary 22, 2020

Enterprise Communications

Chatbot Summit: Trillion dollar savings, and other key takeaways

In 2016, Microsoft CEO Satya Nadella said bots are the new apps. A little premature, perhaps. But there is a growing community of AI engineers, UI specialists and marketers that believe bots’ time will come. Tim Green joined more than 200 of them at last month’s Chatbot Summit in Berlin.…

Tim GreenJanuary 21, 2020

Enterprise Communications

Messaging & SMS World: MEF experts discuss bot-to-bot conversations

What will the future bring for enterprise messaging? Machines ‘talking’ to other machines? People outsourcing humdrum tasks to their own personal chatbots? At Messaging & SMS World, three MEF experts debated the possibilities… If two bots have a conversation, what does that look like? Would there be text if no…

Tim GreenJanuary 8, 2020

Enterprise Communications Mobile Advertising Partner Event

MAD//Fest: MEF sends a (rich) message to the marketers

More than 4,000 digital marketing execs crammed into a former brewery in East London for the sell-out MAD//Fest conference. Many tuned into a special MEF session: Conversational Commerce: A Two Way Street. Tim Green was there… In my role as features editor of the MEF, I have moderated many many…

Tim GreenDecember 2, 2019

Mobile Content

Why TikTok is everywhere – including Mad//Fest 2019

ByteDance’s video sharing app is now installed on 1.5 billion phones. Meanwhile its ad sales execs are installed at digital marketing events such as Mad//Fest in London. Tim Green digs into a mobile phenomenon. In the last few weeks, I have attended two London events on behalf of MEF: the…

Tim GreenNovember 22, 2019

Internet of Things MEF @ MWC Mobile Content Music Opinions

Foldables. Trucks. Cows. Cadavers. The big take aways from MWC 2019

109,000 people went to MWC 2019. And one cow. And Tim Green. Here is his round-up of all the big talking points from the Fira de Europa… Did you see the cow? The MWC cow. Located between halls 3 and 4. Looked like a Red Poll to me. I’m fairly…

Tim GreenMarch 1, 2019

Memories of MWC22 – mask police, metaverse and re-heated pizza

Defeating DCB Fraud: highlights from the MEF panel session

Tackling SIM Swap fraud: key insights from MEF’s Webinar

Chatbot Summit: You should treat your bots like film stars

MAD//Fest: Can eye get your attention?

Chatbot Summit: Trillion dollar savings, and other key takeaways

Messaging & SMS World: MEF experts discuss bot-to-bot conversations

MAD//Fest: MEF sends a (rich) message to the marketers

Why TikTok is everywhere – including Mad//Fest 2019

Foldables. Trucks. Cows. Cadavers. The big take aways from MWC 2019

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Tim Green

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