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Rimma Perelmuter

Privacy

The monetisation muddle: six challenges facing data pioneers

The rewards for those that harness the value of personal data are well documented. But, just as the 19th Century Gold Rush wrought disaster as well as triumph, success is not guaranteed. MEF’s year-on-year annual Consumer Trust Reports identify some of the obstacles facing modern day prospectors, as MEF CEO,…
Rimma Perelmuter
September 8, 2016
MEF AsiaOpinions

China’s perfect mobile storm

With the inaugural MEF Connects China only a few weeks away, Rimma Perelmuter, CEO at MEF, takes a look at the staggering growth of the country’s unique mobile industry. As a mobile market, China has grown rapidly to establish itself as a global mobile industry leader with a sophisticated mobile…
Rimma Perelmuter
April 19, 2016
Opinions

Addressing the consumer trust challenge in mobile

The MEF Consumer Trust Summit series comes to London for the first time this month. Here, MEF CEO, Rimma Perelmuter explains why consumer trust in mobile services remains one of the most crucial issues for MEF and its members. You’ve probably heard there’s a new type of app taking the…
Rimma Perelmuter
October 8, 2015
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