A highlight of MEF Global Forum‘s Innovation Day saw MEF CEO Rimma Perelmuter speaking at length with Evernote CEO Phil Libin. In this far ranging interview, Phil discusses the history of Evernote’s journey so far, 5 years into their “100 year startup”, and shares some of the secrets behind their success, from the early days of the company to the key partnerships that cemented their position in the global marketplace. Some fascinating insights here into the innovations and philosophies driving this app giant, as well as a look to what’s next for the industry; Phil’s thoughts on the coming wearable-tech revolution? It’s going to be cataclysmic!

[youtube:http://www.youtube.com/watch?v=CKEe1AxT1r4&rel=0]

The inaugural MEF Global Forum 2013 took place in November last year in San Francisco. Over 350 senior execs attended during the three day event which delivered a unique showcase and platform for  international mobile content & commerce.