MEF member Uteeni specialise in providing intelligent business directory services in SE Asia in an attempt to use mobile tech to re-define communication and commerce between people. Their work has shown that crucial business-related data is sorely lacking in the region, according to COO, Travis Kellerman.
Southeast Asia demonstrates an often unbalanced mix of technology use. Earlier this year, here on the MEF Minute, we learned about the growth in mobile data usage. In Sivge Brekke’s article on the region’s Data Hunger, he described mobile data usage, penetration, and smartphone adoption by consumers as being at a ridiculous level; one that will continue to grow with the right support. Business-related data however, as an essential and valuable component of the mobile experience, lags far behind in all this new movement.