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Google’s vision for the future of apps: no stores and no downloads

By | Opinion | No Comments

Imagine if you could click a link to jump straight inside an app – and never download it? You’d never need to visit an app store. Or download an app at all. Tim Green ponders the mind-boggling implications of Android Instant Apps…

Has Google just started the post-app age? After all, it really really wants to.

Last week, at its Google I/O developer event, the company unveiled Android Instant Apps. It lets any Android user click on a link and open up the app – just the bit he or she wants, not the whole thing – without downloading it.

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girl drinking a glass of iced drinks

Industry views: A2P messaging and fraud

By | Industry Views, mobile messaging | No Comments

Last week MEF published the A2P Messaging Fraud Framework – the first release from its new industry programme The Future of Messaging. It identifies 11 distinct fraud types that impact the global messaging business today.

The Future of Messaging Working Group consists of 25 founding members including mobile operators, messaging aggregators, signalling companies, application service providers and enterprise messaging providers. Here we asked them for their thoughts on messaging fraud and how to tackle facilitating best practice to build a sustainable A2P messaging industry.

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Spotlight on: Hiya

By | Executive Interview, Messaging, Privacy | No Comments

The best way to fight back against phishing is to help people to know they are being phished. So says Stanley Kim, general manager of communications experience at Hiya. He talked to MEF about the power of ‘caller ID’ to combat phone spam…

Last summer, a study revealed that email spam is at an all time low. It’s still a big problem – 49.7 per cent emails sent are junk. But that’s the lowest percentage in over a decade.

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Defocused Crowded Street at Night

Views from the showfloor: MEFTV at GMIC Beijing

By | Featured Post, MEF Asia, MEFTV | No Comments

MEF Minute was at this year’s Global Mobile Internet Conference in Beijing among the 25,000 mobile industry executives, entrepreneurs, developers and investors on the show floor over 3 days.

We asked exhibiting MEF members and speakers from our own MEF Connects China event held just before GMIC, including Google and Syniverse, about some of the challenges and opportunities presented by the Chinese mobile ecosystem, and to share their tips for how to get ahead in this unique and exciting market.

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In-store mobile wallets: the huge market with no winners (yet)

By | Featured Post, Opinion | No Comments

This week the MCX abandoned its mission to be the US’s primary mobile payment wallet. But who had defeated it? Well, here’s the weird thing, argues Tim Green. No one.

In August 2012, a group of the US’s largest retailers got together and decided enough was enough. They were sick of paying ‘unreasonable’ fees to credit card companies. And they were wary of newcomers like Google threatening to bring their disruptive brands into their stores.

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Weekly mobile news roundup: 20 May

By | News Roundup | No Comments

Find out the week’s top mobile stories from around the world.

This week.. Microsoft offloads Nokia for $350M, Android Pay debuts in UK, wearables market up 67% worldwide and much more.

Microsoft is selling the feature phone business it acquired from Nokia back in 2013 to a subsidiary of Chinese manufacturer Foxconn for $350 million, it announced today.

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The cost of fraud in the A2P SMS ecosystem, a back-of-the-envelope calculation

By | Featured Post, Messaging | No Comments

Fraud costs businesses and consumers money – but the size of the loss is often hard to quantify. As MEF launches a new Messaging Initative, Rob Malcolm, SVP of Corporate Development at Mblox, one of the 25 programme founders, explores what fraudulent activity is really costing the A2P SMS ecosystem…

Fraud is headlines news…why, because it costs businesses and consumers money, lots and lots of money. Though fraud is not rampant in the A2P SMS ecosystem it does exist and in this article we explain where it occurs and hypothesize what it costs. Before diving into the back-of-the-envelope calculation, we first have to understand the market size and the types of fraud that exist in the A2P SMS ecosystem.

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Brazil focus: the government’s on-off war with WhatsApp

By | Country Focus, Featured Post, mobile messaging | No Comments

Brazilian authorities have twice blocked access to WhatsApp, infuriating millions of app users. The issue illustrates the ongoing tension between the desire to protect personal privacy and also to pursue criminals.

When nearly everyone has a mobile computer (smartphone) and a data connection and a messaging app, it means everyone has freedom to communicate and to publish.

Most agree this is good for society.

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