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The top five EU countries for starting an mHealth business

By | Analytics | No Comments

As the mobile ecosystem continues to expand to include more and more vertical sectors, healthcare, perhaps more than any other, is emerging as an area that has the potential to deliver the most striking benefits to consumers. Recent research conducted by research2guidance in collaboration with health and IT body HIMSS Europe assessed the market readiness of the 28 EU member states for the adoption of mHealth into patient treatment and care against 26 different criteria. The study, which indexed the views of 5,000 participants, found that Denmark, Finland, the Netherlands, Sweden and the UK are the top five countries offering the…

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The Business of Privacy

By | Featured Post, Privacy | No Comments

MEF’s 4th Annual Consumer Trust Summit, supported by F-Secure and AVG, takes place in New York City on 24 June, co-located with the 2nd Annual Privacy, Policy & Technology Summit. Where most conferences deal in the potential risks to businesses of getting privacy wrong, this event focuses on the opportunities it presents. Simon Bates, MEF’s Senior Advisor for Policy & Initiatives explains more… What do people mean when they talk about ‘privacy’ in mobile apps and services? To some it means a regulatory headache: a big stick that might come crashing down on them in the shape of a government-sanctioned fine. To…

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Strategising safety for the Internet of Things – TRUSTe

By | Featured Post, Guest blog, Privacy | No Comments

What happens when 50 billion machines connect? That’s one of the big questions privacy advocates, business leaders and government agencies are asking themselves when strategising for the future safety of our data as the Internet of Things (IoT) grows. The privacy challenges of today’s connected world can seem daunting – and these challenges will continue to deepen as the IoT expands. Anyone interested in connected technology or buying smart gadgets knows that connected devices are everywhere. Ideas such as the connected car, the connected home (refrigerator, heating and air conditioning, alarm system, etc.), and wearable fitness devices are all concepts…

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What is Two-Factor Authentication? – Mblox

By | Featured Post, Guest blog, Privacy | No Comments

The widespread distribution of the internet and mobile devices means that more and more consumers are able to perform transactions, interact with their banks or simply book a holiday online, wherever they are, whenever they want.  As consumers we expect this spontaneity. Simple transactional processes are played out on every device, every day by nearly everybody. Hackers, bots and identity theft sit uncomfortably alongside the increased use and freedom to use transactional services. And in general, all that protects consumers is a few characters and numbers that are tapped in to the password field on any given digital screen. Below, Stacy…

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5 mobile start-ups in Thailand’s growing ecosystem

By | Featured Post, MEF Asia | No Comments

Last week in Bangkok MEF hosted MEF Connects Thailand, sponsored by Telenor and supported by Mono Group & TIMWE. Amongst the packed agenda the evening showcased some of the brightest  start-ups that are participating in Thailand’s Dtac Accelerate programme. Here, Andrew Kvalseth, Head of Strategy and Innovation for Dtac introduces us to the startups and explains why such innovation is so important to the growing Thai mobile ecosystem. A vibrant start-up ecosystem is fundamental to building Thailand’s proposed Digital Economy. Innovation will be the driving force behind Thailand’s efforts to become a digital hub for the ASEAN region and drive Thailand’s competitiveness in the country’s transition to…

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Monetizing the Next Two Billion: Business Models for Emerging Markets

By | Analytics, Featured Post, Guest blog | No Comments

The scale of mobile has become a hot topic among technology investors, and rightfully so, with the mobile industry dwarfing the size of other technology sub-verticals. The smartphone installed base is quickly approaching 2 billion and may have already overtaken PCs. This is incredibly impressive given that the smartphone revolution only began in 2007, whereas the PC paradigm took hold decades ago. But we aren’t close to being done yet. As prices for hardware and data plans continue to drop, the smartphone installed base is expected to exceed 4 billion within the next five years. Feature phone owners upgrading to…

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MEF Connects Nigeria – a view from the floor

By | Guest blog, MEF Africa | No Comments

Managing Director for Africa & Chief Communications Officer of Basebone James McNab shares his account of the recent MEF Connects Nigeria, held during Mobile West Africa 2015. Nigeria is well documented as a rapidly growing economy and no more so in the mobile sector. MEF’s recent Global Consumer Survey showed Nigerian consumers see their device as an essential part of everyday life with bookings, scanning barcodes and location based surveys having all risen by half year on year. The study also identified a significant boost for health and fitness and medical apps. The inaugural MEF Connects Nigeria event, supported by…

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Global Mobile News Round-up: Week 11th May

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Verizon buys AOL for $4.4bn, Apple Pay in China, mobile ad spend to reach $105bn and more... Each week the MEF team curates mobile stories from around the world. Essential news you may have missed, the latest market insight & data nuggets, the Global Mobile News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Verizon to buy AOL for $4.4bn BBC US telecommunications giant Verizon has agreed to buy AOL in a deal worth $4.4bn (£2.8bn). Buying AOL will broaden the amount of advertising Verizon can sell and will increase video production. AOL owns websites such as...
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Carrier Billing: The Price is Right…

By | Guest blog | No Comments

Andy Bovingdon VP of Product Marketing at Bango, discusses pricing strategies for app developers considering carrier billing as a payment mechanism, and shares some invaluable learnings based on data and trends from their popular payment platform, to help maximise your app sales. Carrier billing – charging a digital purchase to the phone bill – makes consumers five times more likely to complete an app store purchase than if they used a credit card. This drives a huge revenue boost to developers. Bango processes millions of carrier billed payments for Google Play, Samsung GALAXY Apps, Microsoft Windows Phone Store, Firefox Marketplace and…

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1.3 million Android attacks last year: ten steps to mobile security

By | 10 things, Featured Post, Guest blog | No Comments

Mobile’s onward march is well documented.  In a blink, phone penetration has reached a reported 6.8 billion (the population of the earth is 7 billion) and the next iteration of connectivity will see wearable devices shape a future that was unimaginable when the first text message was sent in the early eighties.  But with mass adoption comes plenty of threats. Just like computers, viruses, malware, and hacking are a constant menace. Here Alexander Erofeev, Chief Marketing Officer at security specialists, and MEF member, Kaspersky Lab, shares his 10 insights on the size of the problem and how to stay vigilant. Technology…

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