How many Americans will do their Christmas shopping on mobile? How many Android open source project handsets have shipped in emerging markets? And what is the global mobile eye-tracking market thought to be worth from 2015 to 2020?
You’ll find the answers to these and many more mobile data related questions in this week’s MEF market stats round up…
There will be a small rise in the numbers of US consumers buying from their phones this Christmas. A new study by INSIDE Secure says 39 per cent of US shoppers will shop inside mobile sites and apps as the gift buying season warms up. 33 per cent did so last year.
It also reveals that the 17 per cent who did not make holiday purchases with their mobile phone last year, will do so in 2015.
Other findings were: In store mobile payments are most popular with people aged 18-44. Sixty-four per cent versus 36 per cent of consumers aged 45 or older.