c4m-team

5 Minutes with… Crazy4Media

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In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Tom Horsey Founder & CEO introduces Crazy4media. What is Crazy4Media? Crazy4Media is a group of four specialist digital media companies, comprising of C4M Online (dedicated to the monetization of online advertising inventory for publishers), C4M Mobile (specialized in mobile entertainment and billing solutions), C4M Marketing (Social Media & SEM experts, focusing…

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Global Mobile News Round-up – Week 31st August

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Google to start punishing websites that force full-screen app install ads, IoT devices ripe for cyber attack, payments via social media drive mobile money transfer market to 13bn transactions this year plus all the week’s global mobile stories… Each week the MEF team curates mobile stories from around the world. Essential news you may have missed, the latest market insight and data nuggets, the Global Mobile News Round-up offers an instant international mobile…

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Why nearly everyone is wrong about Apple Pay

By | Featured Post, Tim Green | No Comments

From news reports, you might think that the main use case for Apple Pay is contactless payments. Well, it’s not, says exasperated industry watcher Tim Green… Almost exactly a year ago, Tim Cook unveiled Apple Pay. He showed a video of a woman struggling to pay in-store with a bunch of plastic cards. Then he showed the same woman taking a second to pay by tapping her iPhone. He whooped:…

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connected

Why Google And Apple Want A Piece Of The Connected Car Pie

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The Automotive industry is getting mobile.  Connectivity that includes WiFi, in-car entertainment and access to traffic information as well as M2M features like car diagnostics is already a feature of high-end vehicles.  What’s interesting is how this market will be driven.  On one hand, car manufacturers are increasingly bringing in platforms that capture these features, on the other both Apple and Google, as well as mobile operators have made it…

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Smartphones in mobile-first markets: it’s complicated

By | Featured Post, MEF Global, MEF Global Forum, Tim Green | No Comments

It’s one of the great truisms of the mobile industry: smartphone ownership is rocketing in developing markets. But is it true? Well, kind of but not really. At least according to the operator panel convened at the MEF Global Forum for Mobile First Markets earlier this summer. The event in Bangalore brought together Vodafone India’s Prakash Sayini, Turkcell’s Tahsin Akar, Ooredoo’s Thomas Chevanne and Etiselat Nigeria’s Adia Sowho to debate…

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Global Mobile News Round-up – Week 24th August

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Improving privacy policies post Spotify debacle, Yahoo woos mobile developers, Android Pay partner confusion, Amazon lays off hardware engineers, Facebook unveils messenger AI, China Mobile growth grinds to halt plus all the week’s global news stories… Each week the MEF team curates mobile stories from around the world. Essential news you may have missed, the latest market insight & data nuggets, the Global Mobile News Round-up offers an instant international mobile…

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onmobile

40 per cent of mobile users in MENA buy apps: insights into the Middle East App economy

By | Analytics, Featured Post | No Comments

MEF Member On Device Research recently teamed up with ArabNet to take a look at the burgeoning App economy in the MENA region, and came up with some interesting insights. Managing Director MENA, Nader Kobeissi, presented the report’s findings at the ArabNet Digital Summit in Dubai. Surveying smartphone users throughout the UAE, Jordan, Lebanon, Egypt and Saudi Arabia, the report shows that more than half are app-happy, with 52% downloading five…

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rt1l1640

Helping Users Build a Locally Relevant Web

By | Featured Post, Mobile First Markets | No Comments

The lowering cost of smartphones and cheaper data plans is fuelling the growth of mobile first markets – where the mobile device is the primary and often the only way of getting online for massive consumer segments. One company at the forefront of this undertaking is the Mozilla Foundation. Here Ben Moskovitz, Director of Development Strategy – speaking at MEF’s recent conference, MEF Global Forum Mobile First Markets – shares insights into the work…

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Path-To-Purchase: How Smartphones Are Disrupting Consumers’ Retail Journeys

By | Analytics, Featured Post, Guest blog | No Comments

A consumer’s journey, which was predictable and straightforward until a few years ago, has now become sketchy and complex. Driven by technology, the retail industry is undergoing a paradigm shift. The traditional, linear path-to-purchase is being replaced by the checkered path of the modern consumer whose purchase journey is across a multitude of channels from desktops and laptops to smartphones, tablets, connected televisions, and wearable devices. The biggest challenge faced…

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Global Mobile News Round-up – Week 17th August

By | News Roundup | No Comments

Mobile Money security fears, operators take on Whats app in LatAm, mobile taking the lead in payments, mobile now 30% of all US e-commerce, plus all the week’s global news stories… Each week the MEF team curates mobile stories from around the world. Essential news you may have missed, the latest market insight & data nuggets, the Global Mobile News Round-up offers an instant international mobile content and commerce snapshot.  Global…

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