June 23rd 2016

Mission Bay Conference Center, San Francisco


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Representing the interests of the broadening mobile ecosystem

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Accelerating your mobile opportunity

The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem.  We work with our members to accelerate sustainable market growth that drives inclusion for all and delivers trusted services to enrich the lives of consumers worldwide.


We host 20+ events per annum across our Chapters in Asia, EMEA, North and Latin America. They provide a global and local platform for business partnering and knowledge sharing.


Market and sector data and reports to help your mobile strategy development. Our annual Global Consumer Survey studies the trends and behaviours of 15,000 mobile media users in 15 countries.


Collaborate with industry peers to advance solutions or overcome barriers to growth. Cross-sector Working Groups offer the ideal forum to share and learn.

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New on the MEF Minute


Weekly mobile news roundup: 27 May

| News Roundup | No Comments

Find out the week’s top mobile stories from around the world.

This week.. Microsoft backs away from smartphone business, Tim Cook on Iphone’s expense in India, fraud in gaming costs $6.3bil and much more.

Microsoft is signalling the end of its Nokia experiment today. After acquiring Nokia’s phone business for $7.2 billion two years ago, Microsoft wrote off $7.6 billion last year and cut 7,800 jobs to refocus its phone efforts.

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Google’s vision for the future of apps: no stores and no downloads

| Opinion | No Comments

Imagine if you could click a link to jump straight inside an app – and never download it? You’d never need to visit an app store. Or download an app at all. Tim Green ponders the mind-boggling implications of Android Instant Apps…

Has Google just started the post-app age? After all, it really really wants to.

Last week, at its Google I/O developer event, the company unveiled Android Instant Apps. It lets any Android user click on a link and open up the app – just the bit he or she wants, not the whole thing – without downloading it.

girl drinking a glass of iced drinks

Industry views: A2P messaging and fraud

| Featured Post, Industry Views, mobile messaging | No Comments

Last week MEF published the A2P Messaging Fraud Framework – the first release from its new industry programme The Future of Messaging. It identifies 11 distinct fraud types that impact the global messaging business today.

The Future of Messaging Working Group consists of 25 founding members including mobile operators, messaging aggregators, signalling companies, application service providers and enterprise messaging providers. Here we asked them for their thoughts on messaging fraud and how to tackle facilitating best practice to build a sustainable A2P messaging industry.

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Spotlight on: Hiya

| Executive Interview, Messaging, Privacy | No Comments

The best way to fight back against phishing is to help people to know they are being phished. So says Stanley Kim, general manager of communications experience at Hiya. He talked to MEF about the power of ‘caller ID’ to combat phone spam…

Last summer, a study revealed that email spam is at an all time low. It’s still a big problem – 49.7 per cent emails sent are junk. But that’s the lowest percentage in over a decade.