June 23rd 2016

Mission Bay Conference Center, San Francisco


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Representing the interests of the broadening mobile ecosystem

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Accelerating your mobile opportunity

The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem.  We work with our members to accelerate sustainable market growth that drives inclusion for all and delivers trusted services to enrich the lives of consumers worldwide.


We host 20+ events per annum across our Chapters in Asia, EMEA, North and Latin America. They provide a global and local platform for business partnering and knowledge sharing.


Market and sector data and reports to help your mobile strategy development. Our annual Global Consumer Survey studies the trends and behaviours of 15,000 mobile media users in 15 countries.


Collaborate with industry peers to advance solutions or overcome barriers to growth. Cross-sector Working Groups offer the ideal forum to share and learn.

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New on the MEF Minute


Weekly mobile news round-up: 24 June

| News Roundup | No Comments

Find out the week’s top mobile stories from around the world.

This week.. Facebook hits 100m hours of video a day, half of China is online, banks concerns over mobile security of PIN, Apple & Samsung wary over 2016 smartphone earnings and much more. Instagram has announced that it has reached the milestone of 500 million monthly users. That’s a commonly used metric that has its limitations when it comes to tracking just how engaged users are with a given app, but Instagram says that over 300 million of those people use the service every single day.

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Ten jargon-free ways to think about that LinkedIn deal

| Opinion | No Comments

Did you hear? Microsoft bought LinkedIn. Yes you did. But do you know why? Well, Tim Green has sifted through lots of plausible reasons so you don’t have to…

Last week Microsoft endorsed the skills of LinkedIn. It endorsed them so hard, it cost $26 billion.

Yes, you all know about this by now. Microsoft bought LinkedIn for a huge sum in an all-cash transaction. It was the second biggest acquisition in tech corporate history, and it was kept totally quiet. Not a single leak.

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How to succeed in China: highlights from MEF Connects Beijing

| Featured Post, MEF Asia, MEFTV | No Comments

You can’t succeed in China unless you have an unfair advantage. But if you do have one, the rewards are huge. That was the key take-away from experts at the recent MEF Connects China held during GMIC Beijing…

Thinking of expanding your business into China? Be careful. This is the advice from a VC that specialises in taking overseas companies into the region.

“95 per cent of companies do not belong here.”

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Reducing mobile payment friction to build music revenues in Nigeria

| Executive Interview, Featured Post | No Comments

Nigeria has a flourishing music scene. But, thanks to rampant piracy, its musicians don’t make the money they deserve. Now, MTN’s and Huawei’s Music+ service is giving Nigeria’s music-mad population a viable alternative to cheap illegal CDs.

MEF’s features editor Tim Green recently interviewed the service’s marketing manager Ebere Nzewi for MEF’s Africa eBulletin which also contains case studies, interviews a round-up of news from the region, information on VAS regulation in Nigeria, as well as market stats and an exclusive preview of MEF’s forthcoming Global Messaging Report which puts consumers in Nigeria and South Africa under the spotlight.