April 27th 2016

The Intercontinental, Beijing

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Accelerating your mobile opportunity

The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem.  We work with our members to accelerate sustainable market growth that drives inclusion for all and delivers trusted services to enrich the lives of consumers worldwide.

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We host 20+ events per annum across our Chapters in Asia, EMEA, North and Latin America. They provide a global and local platform for business partnering and knowledge sharing.

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Market and sector data and reports to help your mobile strategy development. Our annual Global Consumer Survey studies the trends and behaviours of 15,000 mobile media users in 15 countries.

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Collaborate with industry peers to advance solutions or overcome barriers to growth. Cross-sector Working Groups offer the ideal forum to share and learn.

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New on the MEF Minute


Smartphones

Mobile market stats round-up: May 2

| Stats Roundup | No Comments

How fast can the ‘application to person’ messaging space grow? What happened to iPhone sales in the last quarter? Which two new smartphone brands have just entered the global top five?

You’ll find the answers to these and many more mobile data related questions in this week’s MEF market stats round up…

Brazil

[Infographic] Mobile advertising in Brazil

| MEF LatAm, Mobile Advertising | No Comments

Brazil’s economic growth is well documented. It is a mobile first country with 50 per cent of all households using mobile as their primary means for communicating and getting online.

Today that’s a mix of feature phones and smartphones but by 2018, one third of the country is predicted to own a smartphone.

apps

Global mobile news round-up: 29 April

| News Roundup | No Comments

Find out the week’s top mobile stories from around the world.

This week.. Facebook soars on mobile ad revenues, iPhone sales flatline, India gets its first mobile only bank and much more.

Apple’s iPhone sales are flatlining, the tech company said on Tuesday, as it announced a sharp slowdown in sales growth for its top-selling mobile device.

The company sold 74.8m of its flagship devices in the final three months of 2015, below analysts’ expectations. In the same period in 2014 the company sold 74.46m iPhones, meaning sales were essentially flat.

coupons 2

Mobile coupons: is their redemption finally at hand?

| Featured Post, m-commerce, Mobile Advertising, mobile messaging | No Comments

Apple Wallet is so underexposed, even converts still call it Passbook. But it’s a potentially brilliant channel for saving and redeeming retail coupons. Tim Green wonders if ‘save to Wallet’ is finally about to become a thing …

This week, British shoppers of a certain age were moved by the news that department store BHS was going bust. Moved but not surprised. BHS is to the fast-evolving retail market as Chicory Tip is to hip hop. It’s the shop of the year. And the year is 1972.